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Active Sign Installation, LLC

3388 Jenness Avenue
McFarland, WI 53558
Phone: 608-212-3600

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Frequently Asked Question
What do I do if I notice a post leaning?
Contact Active Sign Installation immediately and we'll go out and repair it. We welcome these calls as our goal is to have every one of our posts standing straight and professional so if you notice one that isn't, please let us know. ently and also do periodic spot checking on our posts, we don't always see every sign that is down.

Major Communities Served | View All
Dane County
Columbia County
Rock County
Jefferson County
Most of Sauk County
Most of Iowa County
Most of Green County
Most of Dodge County
Cottage Grove
Cross Plains

Terms of Use

1)  The installation fee covers installation, removal and maintenance for the life of the contract.  Please DO NOT attempt to move, remove or repair a post yourself.  Contact ASI directly and we will service the post and sign. ASI guarantees our work - if it is determined that our post has been moved, ASI will assess a fee for maintaining the post.  

2)  If it is determined that an agent has moved a sign to another property, that agent is to be charged double the installation fee and ASI has the right, at their discretion, to retrieve our post and steel from said property.  If this occurs more than once, ASI has the right to close out that agent’s account and remove all of our property from existing listings.  Sign inventory will be available to that agent 5 days after the last post is removed and as long as that agent’s account with Active Sign Installation is not past due.

3)  The installation charge is a rental fee that covers one property listing and is assigned to 1 agent.  This rental is non-transferrable.  If the listing is transferred to another agent within the company, ASI is to be notified of the change and a fee may be assessed to the agent taking over the listing.  If an agent transfers to another company and takes his/her listings with them but wants to continue using ASI's posts with their new company, a fee may be assessed to switch the listing to the new company. 


4)  If multiple units are listed in a condo – different pricing applies.  The sign(s) is installed for one particular unit – when that unit sells, if the agent wishes to leave that sign up because there is another condo listed by said agent within the condo complex – a fee will be applied.  If ASI is not notified that the initial condo was sold and that the agent is using the sign for another unit, ASI has the right to remove all signage from the condo property. 

5)  ASI is available to perform requested service 5 days per week per their regular schedule.  However, should you need expedited service to be done on a day that is not the normal schedule, a Rush Charge of $20 may be assessed for your request.  ASI reserves the right to close due to inclement weather however in most cases orders will not be delayed more than 24 hours. 

6)  ASI is to be notified immediately of any listing agent’s status change.  This includes agents leaving the business or transferring to another company along with the status of their current listings.   

7)  Posts may remain on properties as long as the listing contract is valid.  In the event the sellers cancel the contract, withdraw the listing, the listing expires, or the property is sold, ASI is to be notified within 48 hours to remove the post and sign.  No signs will be left on properties that do not have active listing contracts.  Please let the property owner know that ASI will be out to remove the post and that they should not attempt to remove it themselves.  If multiple trips have to be made to retrieve our materials because a property owner removed the post and sign and placed it somewhere that ASI could not access it, a trip charge will be assessed to the agent.
If the property has sold and the new owners have given the listing agent permission to leave the sign up with a "Sold" rider on it, the sign may remain up for an additional 7 days.  ASI is to be given the new owners' name and contact info so that we may confirm permission was granted.   

  When a sign is installed, a door tag is left at the property with some basic information about our services so the homeowner can contact us directly if necessary. 

  Signs are always placed for maximum visibility and exposure.  If no direction is given, our installers will use their discretion for placement.  If there is a problem with where the sign is placed, contact ASI directly.  DO NOT ATTEMPT TO MOVE THE POST YOURSELF OR INSTRUCT YOUR SELLER TO DO SO.  ASI installers are trained to install posts safely and legally.  

10)  Snow Removal - While we will remove some snow for the sign installation, we do not have the proper equipment to dig through snow and ice.  It is up to our installer’s discretion in terms of placing a sign near a driveway – if there is evidence that a plow may come through and potentially damage our post and your sign, the sign will be installed further back in the yard.

11)  Removal – notify ASI immediately when a property sells, expires or is withdrawn.  DO NOT attempt to remove the post and/or steel yourself.  Removing the post and leaving the steel exposed is a huge liability to the homeowner.  Contact ASI and we will remove both as quickly as possible.  Occasionally in the winter we are unable to remove the steel due to the ground freezing, however, we always place a protective cap over the steel and let the homeowner know we will return to retrieve the steel as soon as the weather permits.

12)  Brochure boxes – should you choose to use your own brochure box, you must find an alternate way of displaying the box rather than placing it on ASI’s post.  Most companies that sell boxes also sell push-in stakes that the boxes can be attached to.  If we see a box attached to our post that was not placed there by ASI, we will remove it and leave it at the property.

13) Personal property – If you add a rider to our post that you want back, please be sure and retrieve it before we remove the sign.  ASI is not responsible for personal property left on a sign at the time of removal.   

14) Once per month, ASI will deliver materials such as riders to your office at no charge.  Additional trips will be assessed a $12 charge.  You always have the option of picking up your personal belongings at our shop as long as you notify ASI when you are coming so that we can make them available to you. 

15) DO NOT place stickers or put anything on our posts that may damage the finish.  If you need something added to the post, please contact ASI and we will arrange for this to be done.

16) Confirmations:  If you do not receive an e-mail with an estimated date of completion from me, it means we did not receive your order.  Feel free to send me an e-mail with the pertinent information or call to confirm receipt of the order. 

17) Properties that require flagging: 


a)    Condominiums* – Be sure the condo association will allow signs, find out where the designated area for signs is, and then flag where the sign can be placed.  Provide a description of where the flag is on the order form so that we can locate it particularly if it is not in front of the condo that is for sale. 

b)    Vacant Land/Lots* – In addition to flagging the lot, we will need a plat map or a Google earth map indicating where the lot is located.  GPS coordinates are also extremely helpful in these cases.

c)     Directional Signs* – It is illegal for a sign to be placed in the right of way or on a property that is not for sale unless the owner of that property has granted permission.  If you must have a directional sign, please flag the property where you want the sign, provide detailed instructions along with the property owner’s name and phone number so that we know from whom you obtained permission.  Many offices are now using smaller push-in arrow signs for this as the municipalities are less strict with placement of these smaller signs.

d)     New Construction* – Please provide a plat map along with the lot number and an address if there is one.  Be aware that when you request a sign to be placed on a lot where construction is occurring, there is a high probability that our post and your sign will be damaged or destroyed as the crew does their work on the site.  To avoid this, consider waiting to have a sign installed until most of the construction is completed.  If the sign has to be installed before completion, ask the foreman on site to flag the lot where it will cause the least amount of disruption for the workers.  Please instruct the foreman that our materials are not to be moved by anyone but ASI staff.  If our materials are damaged or destroyed, ASI may bill you for the damage.

e)     Properties that have an invisible fence or sprinkler system.  Ask your seller to flag the property in an area that is safe for us to install a sign so that no damage occurs to these underground systems.  If the property contains one of these systems and we are not notified and the property is not flagged, ASI shall not be held responsible for any damage caused to these systems as the agent did not notify us of their existence.   

f)      Properties that are tricky to find or don’t have an address listed on the house or a fire number – Detailed instructions to the property should be given – example:  Go 2.5 miles on Main Street, turn west on Church, go 1.3 miles to Olive Road – house is yellow with green shutters, etc.  If you have a photo of the house, please send it along.  GPS coordinates are also helpful.


*Please use only Active Sign Installation flags when marking these properties.  By flagging these properties, it ensures the post and sign are placed in the correct location rather than on an incorrect property.  If you indicate the location is flagged and our installers get to the site and find no flag, you may be assessed a trip charge.  Orders for the above properties that indicate the location is not flagged will not be processed and no sign will be installed.  Please help us provide timely service for your sellers by following these guidelines.


**If you need flags simply log on to your personal account and click the Order Flags button located under the Order New sign button.

18)  ASI guarantees our workmanship.  If a sign needs repair due to the ground thawing or faulty installation, there is no charge.  ASI does not guarantee your signs.  If the sign panel fails (either no grommets on the sign or the grommets failed), or if we need to repair a rider that you installed yourself, a trip charge may be assessed.  If the property is outside of Dane County, ring charges will be added to the trip charge fee.  If it is deemed that the sign was moved by someone other than ASI personnel and now needs repair, a fee will be assessed.  If our property is damaged due to someone other than ASI personnel moving or removing our materials, the agent will be charged.  If a sign is moved by non-ASI personnel and property damage occurs, ASI will not be held liable for said damage.

19)  Along with watching for possible repairs on our regular routes, ASI performs periodic spot-checks on posts that are in the field.  If we drive past anything that does not meet our professional standards, we'll stop and repair it leaving a door tag with the homeowner giving you credit for the repair so that they know you are watching out for them.  ASI will always notify you of any work we do on your listings.

20) Sign Specifications:  There is a schematic on our website that gives you details on what size signs work best with our posts and where the holes and grommets should be placed.  Please refer to this when ordering your signs.  Following these guidelines will ensure that when your sign is installed, it looks neat and professional.  Your signs will also last longer, which will save you money.  Should you have any questions at all about sign materials that work best, feel free to give us a call at (608) 212-3600 or send us an e-mail at: mlanger@activesigninstallation.com.

21) Grommets – ASI strongly recommends that all signs have grommets.  This prolongs the life of the sign which saves you money in the long run.  

22) Invoices are sent out on a monthly basis at the beginning of each month.  Payment is due by the 15th of the month or there may be an interruption in service.  ASI accepts credit card payments upon request – there is a nominal fee for this service.  Accounts that become more than 60 days past due may be suspended.  If an account lapses more than 90 days, ASI has the right to close out said account and remove all of our materials from the field.  Inventory for that account will be available 5 days after the last sign is removed and the outstanding invoice is paid.    


23)  If our materials are damaged, destroyed, lost or stolen, the listing agent may be charged full cost of the replacement of ASI’s post and steel. 

 23)  As a current or former client of ASI, agents agree to not share information about ASI, its terms and conditions or any other proprietary information about ASI with any sign installation competitors.

24)  If any of these terms and conditions are violated by an agent, ASI has the right to terminate that agent's account and remove all of our materials from the field.  Inventory for that agent will be available 5 days after the last sign is removed and any outstanding invoices are paid.  



Please feel free to contact me at 608-212-3600 or mlanger@activesigninstallation.com with any questions, comments or concerns. 


Thank you!  Mary Langer, President/Owner, Active Sign Installation, LLC 


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By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this web site are protected by applicable copyright and trade mark law.

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  1. Permission is granted to temporarily download one copy of the materials (information or software) on Active Sign Installation, LLC web site for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:

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    2. use the materials for any commercial purpose, or for any public display (commercial or non-commercial);

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    4. remove any copyright or other proprietary notations from the materials; or

    5. transfer the materials to another person or "mirror" the materials on any other server.

  2. This license shall automatically terminate if you violate any of these restrictions and may be terminated by Active Sign Installation, LLC at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.

3. Disclaimer

  1. The materials on Active Sign Installation, LLC web site are provided "as is". Active Sign Installation, LLC makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, Active Sign Installation, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its Internet web site or otherwise relating to such materials or on any sites linked to this site.

4. Limitations

In no event shall Active Sign Installation, LLC or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption,) arising out of the use or inability to use the materials on Active Sign Installation, LLC Internet site, even if Active Sign Installation, LLC or a Active Sign Installation, LLC authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

5. Revisions and Errata

The materials appearing on Active Sign Installation, LLC web site could include technical, typographical, or photographic errors. Active Sign Installation, LLC does not warrant that any of the materials on its web site are accurate, complete, or current. Active Sign Installation, LLC may make changes to the materials contained on its web site at any time without notice. Active Sign Installation, LLC does not, however, make any commitment to update the materials.

6. Links

Active Sign Installation, LLC has not reviewed all of the sites linked to its Internet web site and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by Active Sign Installation, LLC of the site. Use of any such linked web site is at the user's own risk.

7. Site Terms of Use Modifications

Active Sign Installation, LLC may revise these terms of use for its web site at any time without notice. By using this web site you are agreeing to be bound by the then current version of these Terms and Conditions of Use.

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Any claim relating to Active Sign Installation, LLC web site shall be governed by the laws of the State of Wisconsin without regard to its conflict of law provisions.

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